In the wake of the shut down of the big filing sharing website Megaupload, I thought it would be a good idea to highlight someone who seems (so far) to have gotten it right. A recent story in the New Yorker (Will Robert Kyncl and YouTube Revolutionize Television?) reminds us how YouTube solved its copyright issue "through a content-management program, called Content ID, that alerted copyright holders automatically whenever any part of their content went up on YouTube. Owners can choose to remove the content, sell ads against it and share the money with YouTube, or use it as a promotional tool." In other words, content owners are in control and have a choice of strategies. That seems to be the right way to do it.


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