One of the important features of the I-Cubed Economy is its range of skill-intensive activities. It is not just a bunch of folks thinking great thoughts or the classic BOGSAT (bunch of guys sitting around a table) -- although there is some of that.
Here is a wonderful example from the early 1960's:
Design story: The Decanter from Landor Associates on Vimeo.
What strikes me about this story is not just the "high-end" intangible work -- the original design and the back end consumer testing. The tacit knowledge and skill level of the model makers is quite outstanding. The prototypes are not mass produced, machine made goods but carefully crafted one of a kind objects.
Thanks to Tim Brown's blog Design Thinking for info on this.
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