Intangibles-based warfare

Here is an interesting excerpt from the UK's Ministry of Defense look at the future: Global Strategic Trends Out to 2040:

Success in future conflict, especially against adaptive and agile adversaries, will require a shift away from kinetic to influence activity, underpinned by a greater understanding of the enemy. This understanding will require more emphasis on intelligence gathering, cultural awareness, individual and collective training, and focused comprehensive approaches.

By "kinetic", they mean firepower. In other words, the old industrial age method of warfare -- which General Nathan Bedford Forrest characterized as "Get there firstest, with the mostest" -- is giving way to an intangible based model.