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November 14, 2007
Is it all just noise?
One of the reoccurring themes on this blog is the problem of information overload. Apropos that theme, I found this interesting comment in the most recent Economist's story on social networking (Conversational marketing: Word of mouse):
Yet another problem, says Paul Martino, an entrepreneur who launched Tribe, an early social network, is that the interpersonal connections (called the “social graph”) on such networks are also of low quality. Because few people dare to dump former friends or to reject unwanted friend requests from casual acquaintances, “social graphs degenerate to noise in all cases,” he says. If he is right, social-marketing campaigns will descend into visual clutter about the banal doings of increasingly random people, rather than being the next big thing in advertising.
I sense "the next big thing" here: services/tools/applications to sort through all the noise created by the last "next big thing."
Posted by Ken Jarboe at November 14, 2007 10:57 AM
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