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November 20, 2007
Can design save GM?
To answer this question, listen to this Business Week podcast with Ed Welburn, GM's design chief at Redesigning General Motors.
One comment -- this is about "design" as product development. Some examples are tapping into the expertise of design studios in Brazil and Korea in the understanding small cars and the use of design in differentiation of brands. Not the same as "design thinking" - where the design method is used in business strategy. But it gets close, especially the discussion of the strategic mission of concept vehicles: introduce new technologies, help explore and establish brand.
Posted by Ken Jarboe at November 20, 2007 9:28 AM
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