« Bernanke and the history of housing | Main | Ed McGaffigan »
August 31, 2007
Defending an intangible
You probably know that the credit rating agencies are under attack for their role in the current credit problem (see for example How Rating Firms' Calls Fueled Subprime Mess - WSJ.com). Now the agencies are fighting back. As this oped in the Wall Street Journal by Vickie Tillman, executive vice president of Credit Market Services for Standard & Poor's, (Don't Blame the Rating Agencies) recognizes, the agencies live or die by an intangible:
Most important: Reputation and integrity are our most valuable long-term assets, which would make it imprudent for S&P to provide anything other than fair, objective and independent ratings opinions.
Recognizing the importance of an intangible asset is one thing; managing it is another. As the sage unfolds, we will witness a prime case study in reputation management. Should be interesting.
Posted by Ken Jarboe at August 31, 2007 11:46 AM
Trackback Pings
TrackBack URL for this entry:
http://www.athenaalliance.org/mt/mt-tb.cgi/1538