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February 27, 2007
The power of the brand
Federated Department Stores is changing its name to Macy's Group. The company owns Bloomingdale's, May's, Marshall Field's and Filene's. According to the WSJ.com:
As for the plans to change its name, the company is "focused on Macy's and Bloomingdale's, not a federation of department stores," Mr. Lundgren said. "That said, Bloomingdale's is -- and will remain -- a very important part of the company."
Such is the power of brands.
Posted by Ken Jarboe at February 27, 2007 10:15 AM
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