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January 11, 2007
Brand mistakes
Talk about not knowing your brand. Here is the latest howler - Have you seen Nepal? Not really, Peru says:
Royal Nepal Airlines has apologized to Peru after mistakenly using a photo of the Inca ruins of Machu Picchu to promote tourism in Nepal.
Peru's foreign ministry said in a statement on Wednesday the flagship carrier of the Himalayan kingdom, about half way around the world from the Andean country, had put the picture of Peru's tourism icon, Machu Picchu, on a poster under a slogan "Have you seen Nepal?"
Mountains, ruins -- they all look alike.
Posted by Ken Jarboe at January 11, 2007 10:01 AM
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