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October 5, 2006
Truths about Innovation
From the ain't it the truth department.
The Eight Truths of Real Innovators | Marketing Profs Daily Fix Blog:
Truth #1: Stop equating innovation to R&D.
While white coats are important, there's more to innovation than product & technology. That is why real innovators track every area that could give them a competitive edge and actively seek out areas their competitors have missed.
They introduce metrics to innovate against the customer experience, the processes, the business model of the company. They question every aspect of the organization, not just its product's performance.
The other 7 truths aren't bad either:
Truth #2: Pay people to fail.
Truth #3: Treat everyone as an innovator.
Truth #4: Kill bad ideas quickly.
Truth #5: Launch first, worry about the shortcomings later.
Truth #6: Don’t believe what your customers tell you, dig deeper.
Truth #7: Don’t try radical innovation, buy it.
Truth #8: Mix elements that shouldn’t be mixed.
PS - Thanks to the blog Convergence: Chronicling the alignment of workforce and economic development for providing the tip.
Posted by Ken Jarboe at October 5, 2006 8:42 AM
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