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September 25, 2006

Design and management

This from Bruce Nussbaum's blog - NussbaumOnDesign:Is Design The New Management Consultancy?. The answer is "almost but not quite." As he notes, some serious work is being done at both d-schools and b-schools. As I've noted before, North America has the potential for a breakthrough in this area, led by the trio of Roger Martin, Dean of the Rotman School of Business at the University of Toronto; David Kelly, the Design Engineering Professor at Stanford and founder of the D-School; and Patrick Whitney, the Director of the Institute of Design at the Illinois Institute of Technology, But policymakers aren't there yet in giving this change the boost it needs.

Also - check out the latest issue of Inside Innovation, the new Business Week magazine that Nussbaum edits.

Posted by Ken Jarboe at September 25, 2006 5:26 PM

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