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September 15, 2006
Creative Man
According to the Copenhagen Institute for Future Studies, we are now in the era of the "Creative Man":
Who is Creative Man? Creative Man is, of course, both genders. Creative Man embraces both creative people and innovators. Creative Man is both the person full of brilliant, exciting ideas, but who seldom, if ever, carries them out; and her counterpart who can take an idea – his or someone else's -- and put it into practice.
New trends arise when needs meet means. When people have a need for personal development or gratification, and a technological or cultural innovation offers to fulfil that need, a new social trend results. This also applies to industrial trends, where new technological and social means fulfil new needs on the market and in the workplace.
From a social perspective, the rise of "Creative Man" is born of a need for greater personal growth, a need that our research indicates is becoming greater and greater. That need is being matched by the growth of new technologies that allow greater self-expression.
In the same way, increased automation is shifting workers out of the service industries. We believe that the same advances in technology will give these workers a home in creative and innovative industries.
The trend towards greater creativity and innovation, as expressed in ‘Creative Man’, has roots in both the social and the commercial evolution. So it makes sense for us to look at the most prominent needs and means that form the foundation for Creative Man. And we will look at what the rise of Creative Man logic will mean in the workplace, the marketplace, and to mass media.
For a more detailed discussion, see the website.
Posted by Ken Jarboe at September 15, 2006 10:06 AM
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