« Champions of Innovation | Main | Design thinking »
June 12, 2006
All about design
Want to know more about how design can make business better? Check out the UK Design Council's website. It is full of great stories, including a design case study on how a French company, Calor, teamed up with London-based product designers to create a new steam iron - the Tefal Aquaspeed - that is running away from the competition. This case illustrated how design and innovation isn't just about high-tech products like the iPod, but also for what we normally think of as rather mundane products.
These are perfect example of how design is not just about being "cool" but about being competitive. If we are to stay economically competitive, we need to learn from these examples of how to exploit our intangibles assets of innovation and design to help all sectors of the economy - not just so-called "high-tech". Only by infusing these assets into our entire manufacturing base will we reverse the trade deficit and ensure a sustainable economy.
Posted by Ken Jarboe at June 12, 2006 8:24 AM
Trackback Pings
TrackBack URL for this entry:
http://www.athenaalliance.org/mt/mt-tb.cgi/735