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February 16, 2005
Place Branding
Coincidently, I got an advertisement for a new journal after I wrote yesterday's posting on the value of the "US" brand. The journal is Place Branding and has a strong international focus. We have long believe that how others perceive a location (its "brand") is an important intangible assets (see my paper on Building on Local Information Assets and the paper by MaryAnn Feldman on Constructing Jurisdictional Advantage on our website. It is interesting to note that this concept has now reached critical mass to entice a commercial publisher into the field.
Posted by Ken Jarboe at February 16, 2005 9:17 AM
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Comments
Not only a journal. Several countries have embarked on sophisticated place branding projects - Romania, Serbia, Spain, Australia. Have a look at Branding Greece.
Posted by: Branding Greece at April 18, 2006 11:54 AM