Intangible Asset Monetization: The Promise and the Reality

Information Innovation Intangible Economy title

Working Paper #03

Intangible Asset Monetization

The Promise and the Reality

Kenan Patrick Jarboe

Roland Furrow

Athena Alliance

April 2008

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About Athena Alliance

Athena Alliance is in the vanguard of identifying, understanding, analyzing, and educating on the information, intangibles, and innovation (I³ or I-Cubed) economy. Information, knowledge, and other intangibles now power economic prosperity and wealth creation. Intangible assets—worker skills and know-how, informal relationships that feed creativity and new ideas, high-performance work organizations, formal intellectual property, brand names—are the new keys to competitive advantage. Intangibles and information drive our innovation process, a combination of formal research and informal creativity. These elements combine to produce productivity and improvement gains needed to maintain prosperity.

While the economic rules have changed, public policy has not caught up. Governments are struggling with ways to utilize information, foster development of intangibles, and promote innovation and competitiveness in this new economy. Policymakers are grappling with the urgent need to frame policy questions in light of the changing economic situation.

Issues of developing and utilizing information, managing intangibles, and fostering innovation underlie discussions on a variety of subjects, such as intellectual property rights, education and training policy, economic development, technology policy, and trade policy. Crafting new policies in these areas requires infusing a better understanding of intangibles and the information economy into the public debate.

As a nonprofit public policy research organization, Athena Alliance seeks to close the gap between the changed economy and current public policy through activities to reshape the debate and craft new solutions. Recent activities include working with the District of Columbia to create an innovation-led economic development strategy; co-hosting Congressional luncheon briefings; co-hosting a DC-based conference on innovation in India and China with the National Academy of Sciences; co-hosting a New York City-based conference on the financial reporting and intangibles with the Intangible Asset Finance Society; and publishing policy reports on intangible assets, including Reporting Intangibles (2005) and Measuring Intangibles (2007).

Athena Alliance Board of Directors

Richard Cohon, President, C.N. Burman Company LLC—Chairman

Kenan Patrick Jarboe, Ph.D.—President

Joan L. Wills, Director of the Center for Workforce Development, Institute for Educational Leadership—Secretary/Treasurer

Jonathan Low, Partner and Co-Founder of Predictiv, LLC—Board Member

Acknowledgements

The authors would like to thank the many people who reviewed drafts of this paper and/or provided invaluable insights and comments, including Richard Cohon, Jonathan Low, Mary Adams, William Murphy, Mary McCue, Kimberly Cauthorn, Ian Lewis, Marc Lucier, Clark Eustace, Matthew Hogg, Doug Elliott, Jay Eisbruck, Rory Radding, Annabel Bismuth, Weston Anson, Nir Kossovsky, and Erika Fitzpatrick. The authors would also like to specifically acknowledge the early work on this paper by Natividad Lorenzo, who provided important foundation research for the project. Any errors or omissions are solely the responsibility of the authors.

This work is licensed under the Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/us/.

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